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Relax Gaming has expanded its reach in the regulated gambling market in Denmark with the introduction of the Dream Drop product locally. The popular supplier and aggregator of award-winning content has signed a new partnership with FDJ UNITED.
The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:
“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”
What is Shining Crown?
The objective, he argues, is to make it harder for operators to simply replace a blocked domain with another one. “If they knew there was a tool that would find those new sites as well, they might become more cautious.”
It is a philosophy that sits within a broader shift in the industry’s approach to the illegal market. Domain blocking remains important, but regulators are increasingly looking at payments, advertising, affiliate and acquisition channels and cooperation across jurisdictions.
For example, on the role of pirate sports streaming in driving traffic towards illegal gambling, while regulators in markets such as Turkey are confronting large-scale unlicensed activity. The more fragmented and technically sophisticated the illegal market becomes, the more important the intelligence behind enforcement is likely to become.
About Shining Crown
“Many talented individuals simply don’t understand the breadth of careers available in gaming and lotteries, while others have preconceived views about the sector itself,” he continues.
“We’re not just competing with other operators; we’re competing with fintech, gaming, technology and consumer brands that often have stronger employer recognition and, in some cases, fewer misconceptions associated with their industry.
“As a result, we can miss out on talented individuals who simply don’t consider our sector.”
