Mexico Wins

What is Mexico Wins?

The AiA has urged stakeholders of Africa’s gambling sector to collaborate, something the association said will prove increasingly important as the continent’s industry continues to develop.

The AiA has called for collaboration in the form of strengthening cooperation, sharing good practices and maintaining safer gambling at the forefront of policy agenda.

Additionally, the Africa Safer Gambling Week will emphasise the importance of channelisation into legal offerings, with the AiA warning the black market often neglects player protection.

What is Mexico Wins?

“Oh, didn’t I mention we saw the new Wizard of Oz, honey?”

The upgrade adds fireworks that celebrate Dorothy’s originally intended exit home, safely heating the air between the seats and the screen as the hot-air balloon lifts off without her. (Sorry, did we really spoil that for you?)

Fire was already in the building. Columns of flame rose during the Wizard’s lion-terrifying chamber scene, and will continue doing so.

What is Mexico Wins?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.