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The committee identified the Gambling Act 2005 as the moment when licensed operators gained broad advertising freedoms across media. Prior to 2005, television and radio gambling advertising was limited to products like bingo, football pools and the National Lottery.

Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

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Grant said, at the time of his own case against Star Casino, that he had noticed cards being asymmetrical, but that he had no way of knowing what the next card on his table would be – just like other players there.

How does this apply to Grant’s case against Royal Caribbean? Well, things may be different there; Royal Caribbean takes advantage of players in general, arguing that the practice is tantamount to cheating.

The company also prohibits bad behavior, harassment, recording devices at tables, inappropriate handling of cards or chips, hogging slots, and deviating from house rules, as per the official website. Grant has not been accused of any of this specifically, other than his alleged “card counting.”

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Ultimately, the gamble backfired.

Arbitrators found against the companies and ordered them to pay millions of dollars toward Laos’ legal costs and expenses.

One tribunal found in 2019 that Lao Holdings had acted in bad faith and ordered it to pay Laos $1.95 million. Another made a similar finding against Sanum and awarded the government $1.78 million.